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The Trap

The AI Vending Machine

You put in a prompt. You get a plausible response. It feels fast. It feels efficient. But it creates content without context. It fulfills a command, but ignores your strategy. You are getting outputs, not outcomes.

The Solution

Engineer the
AI Outcome

Stop generating outputs. Start engineering outcomes. We help you build Assisting Intelligence—a strategic partner that amplifies your brand, protects your intent, and scales your expertise.

Adopt a new mindset.
Explore our New AI Learning Platform.

Get to know Assisting Intelligence

Who we are, How we think, What we do, How we do it.

Assisting Intelligence

Leverage AI as a catalyst for growth and connection.

Augmenting Human Intent,
Not Replacing It.

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AI Coaches

From Static Content to Dialectic Partners. Trained on our canon and designed for outcomes.

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Intentional AI Style (IAS)

Engineering Arguments,
Not Just Outputs.

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AI Style Guides

Codifying Brand Voice and Guardrails.

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Our Knowledge Canon

Our books Assisting Intelligence & Practical AI Style

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Strategic AI Literacy

Moving Beyond the AI Vending Machine.

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Strategic AI Literacy

Advertising display posters in a subway station promoting AI literacy and strategic AI books, featuring titles such as "The Practical AI Style Playbook," "The Brand Continuity Playbook," and "The Intentional Prompt Playbook."

Strategic Literacy &
Custom Solutions

We know AI adoption is stalling at the pilot phase.

Moving from experiment to enterprise requires more than technology. It demands a clear signal of intent and a playbook to move from potential to kinetic AI.


Strategic Literacy True adoption demands deep understanding. We build learning that pairs your brand ethos and strategic intent with our AI knowledge to craft human outcomes.


AI Style Your AI Style Guide is the action verb of transformation. We help you codify your intent into practical, unified guidance for development, performance, and stewardship.


Operational Assurance We partner with leadership, learning, and technology teams to craft precise, brand-aligned AI capabilities. We provide the commitment and stewardship to navigate complexity when the path gets hard.


Work With Us

Building The Books

Embrace the Future, Informed by the Past, Build Authentic

We started developing digital learning over 20 years ago. Three years ago we started the research that resulted in two books and forms the foundational knowledge our course, our strategy, the frameworks, and the context our AI coaches leverage to deliver you strategic AI literacy.

Open book showing the title page of 'Practical AI Style: Elements of Style Essential for Building Your Own AI Style Guide' with colorful mosaic design and a note from the author.

Practical AI Style

AI Elements of Style 

Essential Elements for Building Your Own AI Style Guide

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where to get your copy.
Books titled "Assisting Intelligence: How to Build Authentic in the Age of AI" stacked, featuring a dog swimming on the cover.

Assisting Intelligence

How to Build Authentic

In the Age of AI           

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where to get your copy.

Hardcover and Paperback editions of the books are available from various online bookstores. eBook versions are available through Amazon, Apple, and Google, as well as a variety of other platforms.

Featured Writings

What inspires, ideas, and insights drive development of learning for building authentic in the age of AI.

Contact Us

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